Philosophy & Vision
The Management Philosophy & Group Vision is the basic policy for all activities, being the judgment standard for making decisions in management of the entire MatsukiyoCocokara & Co., and the basis for the daily activities of the Group's employees.
MatsukiyoCocokara & Co. respects the freedom and autonomy of each constituent company under this Management Philosophy & Group Vision, and, along with drawing on their individualities as much as possible, we aim to create synergies as a new group and improve the corporate value of the Group as a whole.
Management Philosophy
Foreseeing the future of health and beauty, and contributing to the realization of enhanced lives and livelier communities through the creation of new customer experiences.
Group Vision
MatsukiyoCocokara & Co. will actively incorporate new technologies and ideas in the fields of health and beauty, aiming to make people's daily lives more fun and enjoyable.
MatsukiyoCocokara & Co. will continue to strive in its efforts to remain close and sensitive to the wishes and desires of consumers, and strive to deliver greater peace of mind and joy to the daily lives of people and their communities.
Group Symbol / Group Slogan
The brand of MatsukiyoCocokara & Co. is a sign of trust from our customers and partners, and the symbol of our ideas and visions.
Employees of our Group value the ideas present in our brand, and work on a daily basis to deepen their bonds with all stakeholders, including customers.
Group Symbol
The ideas behind our company name
“& Co.” is short for “and company.”
In other words, “MatsukiyoCocokara & Co.” means “Matsumotokiyoshi, cocokara fine and Friends”
It means that companions (companies) with same aspirations combine to create a new corporate group.
The meaning of the Group symbol
Based on our vision of “Making health and beauty more delightful and accessible,” we have created a motif based on the shape of the “&” in “MatsukiyoCocokara & Co.” to represent the smiles of all those stakeholders who encounter our businesses and diverse services. Smiles are a universal motif to show happiness anywhere in the world, and we want to show that we are a new corporate group that will bring excitement to people all over the world, and to ourselves. It also shows how our new brand will be the hub of lifestyles, playing a role to connect people to better lives and a more brightly shining future.
Group Slogan
The “!” is pronounced “Wow”.
Directly translated, it means “Find ‘! (surprise and joy)’”.
It expresses our desire to have customers exclaim “Wow!” each time they visit, excited to see what new things we have to offer.